Hip-hop titan Roc Nation and New Community Management have joined forces in a partnership deal.
Under the partnership deal, New Community will still be headed by manager Bryan Ling, who now has added resources at his disposal from Roc Nation and Live Nation, according to a report from Jeff Miller at Billboard.com.“I’m really stoked for what this is going to mean for our artists,” Ling says. “They are going to benefit the most.”
New Community has slimmed down its artist roster, which still includes festival favorites Edward Sharpe and the Magnetic Zeros, Strokes singer Julian Casablancas and the Voidz, and younger artists James Vincent McMorrow, Bad Suns and Lia Ices.
“For the last year, [Roc Nation heads] Jay Z, Jay Brown and I have been getting to know each other more on a business level,” Ling said. “I wanted them to understand the culture of how New Community operates, and once we realized that this would be something that benefits both companies, we joined forces.” Under the deal, Ling will consult on Roc Nation projects that, “need a bit of outside perspective,” he says.
“Bryan has a unique vision,” Roc Nation co-founder/president Jay Brown told Billboard, via email. :There is a mutual respect and a natural partnership with Roc Nation. We are both focused on expanding audiences, nurturing artists and pushing the limits of our business.”
Jay Z added: “Bryan has created a true artistic hub with New Community. We have spent numerous hours just talking about the love of the arts. Our visions are aligned on building something really special.”
Source: New Community Management